NDTV supported by Toyota, will be telecasting a rare and first of its kind 24-hour nonstop programming -THE GREENATHON- urging Indian citizens to take a pledge towards a greener tomorrow. The Greenathon starts across all the NDTV channels on the today,7th of February 2009 at 7pm. The iniative "Open Up Tomorrow Today" by Toyota and NDTV, will exhibit a series of activities such as round-the-clock clean up drives in Mumbai city and Yamuna Ghats in Delhi; a 24-hour marathon run by Milind Soman and simultaneous green activities taking place across the country.
The Greenathon event will be inaugurated by Dr. R.K. Pachauri, Nobel-prize winner, Chairman of the Intergovernmental Panel on Climate Change and Director-General of TERI (The Energy and Resources Institute), and Dr. Prannoy Roy, Chairman, NDTV.
The campaign aims to raise funds for TERI's 'Light a Billion Lives' project and will provide light through solar power to villages across India, that would otherwise have been without electricity for a decade or more.
NDTV's responsibility towards nature and society is really commendable.I wish with all my heart that this 24 hour programming becomes a great success. Go Green.